Phase 1 — Roots
第1段階 — 根付き

Before we can stock shelves, Tokyo needs to taste Kenohi. We go directly to the people — pop-up stalls, farmers markets, health events, and food festivals across the city. Let the drink speak for itself.

At the same time, we build the foundations that make everything else possible: production capacity that can grow sustainably, and deep relationships with Japanese farmers to ensure our ginger, honey, and spices are always first-rate.

• Pop-ups, farmers markets, and community events across Tokyo
• Build brand identity on social media — health, flavour, Japan
• Secure farmer partnerships for domestic ingredient sourcing
• Scale production infrastructure to meet future retail demand

Phase 2 — Shelves
第2段階 — 棚へ

With a loyal following and production running smoothly, we enter Tokyo's local health food stores — not as a new brand, but as one people already know and trust. Consistent monthly orders. Sustainable packaging at scale. A product that earns its place on every shelf.

Social media continues to build our presence. We seek out beverage partnerships at wellness events, fitness expos, and lifestyle pop-ups across Tokyo, becoming part of the city's healthy living culture.

• Distribution across Tokyo health food stores
• Packaging at scale — glass and aluminum, minimal plastic
• Beverage partner at Tokyo events and wellness activations
• Continued social media growth and brand storytelling

Phase 3 — Konbini & Beyond
第3段階 — コンビニへ、そして先へ

By Phase 3, Kenohi is a recognizable name. Now we take it to the konbini — the heartbeat of daily life in Japan. We start in Tokyo where our reputation is strongest, then roll out nationally. With Japan established, we look beyond its borders.

• Enter Tokyo konbinis with proven demand and brand recognition
• Expand konbini distribution to the rest of Japan
• Explore international markets where Japanese wellness culture resonates